Last updated 24/05/2018
Disclaimer: This is a translation of our original Privacy Policy for your convenience. Due to possible error of wording, any legal action will correspond with the original texts.
1. Background
We protect your privacy. That you as a customer feel confident in us and how we protect your privacy is very important to us.
This policy ("Privacy Policy") has been designed to make you aware that NordicFeel ("NordicFeel", "we", "us") processes your personal information in a legal, appropriate, and secure manner. The Privacy Policy describes how NordicFeel processes your personal data and what rights you have under the provisions of the EU Data Protection Regulation (EU) 2016/679 with associated implementing regulations and supplementary regulations on data protection (the "Data Protection Rules").
The privacy policy applies to (i) when NordicFeel provides goods and services to you when purchasing and ordering in any of our stores or on our website www.nordicfeel.eu ("NordicFeel.eu"), (ii) in other contact with us in any of our stores, via NordicFeel.eu, via social platforms, e-mail or telephone and (iii) if you are a member of NordicFeel's customer club ("Customer Club").
In addition to this Privacy Policy, our terms of purchase for purchases and orders on NordicFeel.eu and our customer club terms apply to members of the Customer Club.
2. Definitions
For the purposes of this Privacy Policy, the term "Personal Data" refers to information that can be attributed to an identified or identifiable natural person, e.g. name, address, social security number, date of birth, debit card number, e-mail address, telephone number, and purchase history.
In this Privacy Policy we describe how we process your Personal Information. For example, the term "Processing" means that we record, store, send, and otherwise use your Personal Information in the manner described in this Privacy Policy.
3. Person responsible for personal data
NordicFeel, operated by Nordic Web Trading AB, org. No. 556746-8904, with address Högsbyvägen 3, 352 74 Växjö, through www.nordicfeel.eu, and the physical stores within the NordicFeel business chain. Nordic Web Trading AB is responsible for the processing of your Personal Data.
4. Summary of the Processing of your Personal Information
Below is a summary of the Processing of Personal Data we carry out. We also describe the Treatment in detail in paragraphs 5, 6, 7, and 8 of this Privacy Policy.
|
Purpose |
Categories of Personal Data |
Legal basis |
Timeframe |
|
To be able to provide sales and delivery of goods and services at NordicFeel.eu or in one of our stores |
|
Execution of purchase agreements. |
24 months after the last purchase or longer under warranty. |
|
To be able to market NordicFeel and offer you discounts and promotional offers. |
|
Justified interest. |
24 months after the last purchase. |
|
To manage your account in the Customer Club, communicate with you and send customized offers to you. |
|
Consent. Execution of agreements on membership in the Customer Club. |
As long as you are a member of the Customer Club, or until you withdraw your consent. |
|
To provide customer service and services. |
|
Justified interest. |
24 months after your case is closed. |
|
To comply with legal requirements, such as the Accounting Act or the Money Laundering Act. |
|
Legal obligation. |
As long as we are obligated to save the data by law. |
5. Why Do We Process Your Personal Information?
NordicFeel Processes your Personal Information for various purposes. In summary, the Processing is carried out with the aim of:
Provide goods and services and otherwise fulfill the purchase agreement entered into with you in connection with purchase or order;
Enable general customer care and customer service, e.g. when you contact our customer service via email or telephone;
Provide information about events, send out newsletters and send offers by mail, email, phone;
Provide information to you and otherwise be in contact with you via social platforms;
Prevent fraud and carry out risk management; and
Follow the applicable legislation.
For you who are a member of the Customer Club, NordicFeel processes, in addition to what is stated above, your Personal Information with the purpose of:
Manage your account;
Provide special offers; and
Enable communication and provide you with offers that we think will suit you as well as invitations to events we think you would like to attend - all via mail, email and sms.
We only collect Personal Information that is necessary for the purposes described in this Privacy Policy. What Personal Information we collect about you depends, among other things, on which or which of our goods or services you have requested, ordered or purchased or how you have come into contact with us.
When asked to provide Personal Information, e.g. when making a purchase, you can choose not to do this. In the event that you choose not to provide information necessary to access a particular product or service, you may be unable to complete your purchase or order or we will be unable to fulfill our obligations to you.
We also collect Personal Data by using cookies (small text files stored on your device) on NordicFeel.eu. We do this to make NordicFeel.eu and our online services work as well as possible and give you a good customer experience. Read more about how we use cookies in point 9.
6. What personal data is processed and on what legal basis?
For purchases, orders, and some marketing.
The Personal Information we process when completing a purchase or order on NordicFeel.eu or in one of our physical stores is:
First and last name;
Invoice and delivery address;
Phone number;
E-mail address;
Social Security Number;
Payment information;
Purchase History
IP address and information about your use of NordicFeel.eu, for example, what products and / or services you are interested in, search and click history as well as your order history and purchase patterns.
The processing of the Personal Data is necessary for NordicFeel to be able to provide sales and delivery of products and services and thereby fulfill the purchase agreement with you.
The Personal Information can also be used in subsequent sales by providing you with offers of benefits such as discounts, general and personal offers, invitations to events, gifts or other direct marketing which we believe you may be interested in and which are beneficial to you. This Treatment is based on our legitimate business interest in being able to offer you as a customer favorable offers as well as a better customer and buying experience. In this assessment, we have carried out a balance of interests where we have taken into account, among other things, that the Processing does not affect any sensitive Personal Data and that we have a clear business interest in being able to market our products and services to you as a customer in an effective way.
With your consent or for the customer club.
The Personal Information we process with your consent or because of your membership in the Customer Club are:
First and last name;
Invoice and delivery address;
Phone number;
E-mail address;
Social Security Number;
Membership number and membership level;
Which of our newsletters you interacted with and which of our events you registered for and / or participated in;
IP address; and
Information about your use of NordicFeel.eu, for example what goods and / or services you have shown interest in, as well as your order and purchase history and purchase patterns.
The processing of the Personal Data is done with your consent or that the Processing is necessary for NordicFeel to be able to administer your membership and fulfill the agreement of membership in the Customer Club with you.
NordicFeel's processing of your social security number is done for a secure identification of you as a person or your Personal Information. We always minimize the use of your social security number to the greatest extent possible.
For customer service and services.
The Personal Information we process when communicating with us are:
First and last name;
Invoice and delivery address;
Phone number;
E-mail address;
Social Security Number;
Payment information;
Information about customer surveys;
Membership number and membership level if you are a member of the Customer Club; and
IP address and information about your use of NordicFeel.eu, for example what goods and / or services you have shown interest in, as well as your order and purchase history and purchase patterns.
The processing of the Personal Data is necessary in order for NordicFeel to be able to provide a good service experience through our customer service and to investigate any complaints, thus meeting our legitimate interest in handling customer service matters and developing our business.
To comply with legal requirements.
Some of the Personal Data processed by NordicFeel is used to fulfill legal obligations as required by laws, judgments, or decisions of the authorities. Such requirements may relate, for example, to product liability and product safety requirements such as the production of communications and information to the public and customers about product alarms and product recalls, for example in case of suspected defect or health hazard. It may also be required by the Accounting Act (1999: 1078) or the Money Laundering Act (2017: 630). Personal data processed in order for NordicFeel to fulfill its legal obligations are normally:
First and last name;
Phone number;
Payment history;
E-mail address;
Social Security Number;
Correspondence with you; and
Information about possible purchases, e.g. which item you bought and any complaints about the item.
7. Social media
NordicFeel uses Facebook and Instagram as channels to connect with customers and to market and inform about our services. In connection with this, NordicFeel is responsible for Personal Data used in publications and information containing Personal Data and made on the social platforms by you as a user in the form of, for example, comments, pictures and video clips. NordicFeel in no way accepts offensive content that is published on our Social Media. NordicFeel asks our users to report inappropriate content to us so that we can ensure that such content does not remain. NordicFeel can therefore also remove content on social platforms based on what we consider necessary.
8. How long is your Personal Information stored?
Your Personal Information will only be stored as long as there is a need to save it to fulfill the purposes for which the Personal Information was collected in accordance with this Privacy Policy.
Existing Customers' Personal Information is stored for marketing purposes only for 24 months after the last purchase. If you do not wish us to save Personal Data for marketing purposes during this time, you are welcome to (i) contact us and object in writing to this or (ii) follow the link in the emails.
If you have registered as a member of the Customer Club, NordicFeel processes the Personal Information until you unregister your account in the Customer Club or request that we delete certain Personal Information.
If you have consented to receive offers from us, we will process your Personal Information for that purpose until you unsubscribe or inform us that you no longer agree to receive offers sent to you. You can do this by (i) contacting us and notifying us in writing or (ii) following the link in the emails.
Personal information provided to us in conversation with customer service etc. and that does not result in a purchase, will be deleted 24 months after your case with us is completed.
Personal information that is necessary to fulfill any warranty obligations and complaints matters is stored as long as it is necessary for us to fulfill our guarantee commitment.
In order to enable NordicFeel to fulfill the legal obligations arising from the law or to be able to safeguard our legal interests (if a legal process is in progress), we may save the Personal Data for a longer period of time. However, personal data is never stored for longer than is necessary or required by law for each purpose.
9. Cookies
We use cookies on NordicFeel.eu. You can find more information about how we use cookies in our Cookie Policy.
10. Your rights
You have the right to receive information about the Processing of your Personal Information we carry out. Below is a summary of the rights that you can assert by contacting us. You will find our contact information at the end of this Privacy Policy.
Right of access
You have the right to request free information about the Processing we carry out regarding your Personal Information. You also have the right to receive a copy of the Personal Information we process about you. This request must be made in writing to us with clarification on what information you wish to share. We will respond to your request without undue delay. If we are unable to fulfill your requests for access to the information your request relates to, we will provide a justification for this. The copy of your Personal Information will be sent to your address unless otherwise agreed in writing. In order to secure your identity at a request from you, we may request further information from you.
Right to correction
The main responsibility for ensuring that the Personal Data we process is accurate rests with NordicFeel as personal data manager. If you notify us that the Personal Information you have provided is no longer correct, we will, if so, promptly correct this.
Right to delete
You have the right to request that NordicFeel delete your Personal Information without undue delay. Personal data shall be deleted in the following cases:
If the Personal Information is no longer necessary for the purpose for which it was collected;
If you revoke your consent and the Processing is based solely on consent as a legal basis;
If Processing is for direct marketing and you object to your Personal Data being processed for this purpose;
If you oppose the Processing of Personal Data that occurs after a weighing of interest and your interest outweighs ours;
If your Personal Information has not been processed in accordance with the Data Protection Rules; or
If deletion is required to fulfill a legal obligation.
There may be obligations that prevent us from immediately deleting all of your Personal Information. These obligations are governed by applicable legislation in, for example. accounting. If certain Personal Data cannot be deleted due to applicable legislation, we will ensure that the Personal Data can only be used for the purpose of complying with such legal obligations and not for any other purpose.
Right of restriction
You have the right to request that NordicFeel temporarily limit the processing of your Personal Information. Such a restriction may be requested in the following cases:
That you believe that the Personal Information we hold about you is inaccurate and is in connection with the requested correction;
When the Processing performed to your Personal Data is not in accordance with the rules in the Data Protection Rules but you do not yet want your Personal Data to be deleted but instead restricted; and
when we no longer need your Personal Information for the purposes of our Processing but you need them to be able to establish, assert or defend a legal claim.
If you have objected to the Processing of your Personal Data, the use of the Personal Data may be restricted during the investigation. When limiting your Personal Information, NordicFeel will only store your Personal Information and upon further processing obtain your consent.
Right to data portability
You have the right, in the event that we process your Personal Data with your consent or to fulfill a contractual obligation with you, to require that we provide all Personal Information that we have about you and that is processed in an automated way, in a machine-readable format, which, for example, can be an Excel file or a CSV file. If technically possible, you further have the right to request that we transfer your Personal Data to another personal data controller.
Right to object
You have the right to object to our Processing of your Personal Data if the Processing uses support of our legitimate business interest and after a weighing of interests. In these cases, NordicFeel will ask you to specify which Processing you object to. If you object to any Processing, we will only proceed with the Processing if there are legitimate reasons for the Processing that outweighs your interests.
11. Consent to the Processing of Personal Data
If you have given your consent, NordicFeel will from time to time send out newsletters and marketing to you which we believe you will be interested in via email and / or sms depending on the type of mailing you have requested from us.
When you consent to NordicFeel sending newsletters and marketing to you via e-mail, you will always receive an e-mail sent to you with a link where we ask you to confirm that you wish to receive mailings from us. We do this to ensure, as far as possible, that you make a conscious choice and that it is precisely you who ask for the mail from us.
You decide whether you want to give your consent to the intended Processing and when you want to withdraw your consent to such Processing. If you wish to revoke your consent, please contact us at the address shown below or by following the link in the mailing.
Read more about what it means to have given your consent under point 6 above.
12. Profiling
NordicFeel will analyze your purchase history, your buying behavior and your behavior on NordicFeel.eu in order to gain more knowledge about you as a customer and our customers in general and to improve our offers (this is called "Profiling"). For the same purpose, we may also process any personal wishes or preferences that you have provided to us, e.g. information that you are interested in a particular category of goods. We do this by analyzing what purchases you made previously and what products you looked at or added to the customer basket at NordicFeel.eu or based on what you clicked on in our newsletters or our other marketing to you. Based on this information, we provide our customized marketing and offers to you.
NordicFeel bases the Processing of Personal Data for Profiling under the Data Protection Rules on our legitimate interest in sending offers and information to you that we believe you are interested in. As a basis for this, we have carried out a weighing of interests where we have taken into account, among other things, that the Processing does not affect any sensitive Personal Data, that you are a customer with us and that we have a clear business interest in being able to market our products and services to you as a customer in an effective way.
You can object to the Processing of Personal Data at any time through Profiling. To do this, contact info@nordicfeel.se. Once we receive the message from you, we will cease processing your Personal Information for Profiling.
13. To whom do we transfer your Personal Information?
To provide some of our services and products, we employ selected third parties. This means that we share some of the Personal Information we have collected about you with these, for example to NordicFeel's Group companies and other business partners such as card and communication service providers or who provide printing and distribution. In connection with such sharing or transfer of your Personal Information, NordicFeel takes technical and organizational measures to ensure that your Personal Information is handled in a safe and secure manner. These selected third parties will only process your Personal Information in a manner that follows from this Privacy Policy and to fulfill any or all of the purposes set forth in this Privacy Policy. NordicFeel is responsible to you that these third parties process your Personal Information in a correct and legal manner.
NordicFeel may be required to disclose your Personal Information upon request by law and governmental decisions. Such disclosure may, for example, be made to the Police or to the Swedish Tax Agency.
In the event of changes in NordicFeel's business or ownership relationship in NordicFeel, your Personal Information may also be shared with third parties. In the event that NordicFeel sells all or part of its business or assets, NordicFeel may disclose your Personal Information to a potential buyer or its advisor.
NordicFeel will not sell your Personal Information to third parties unless we have first obtained your approval.
14. How do we protect your Personal Information?
To protect your personal privacy, to detect, prevent and limit the risk of hacker attacks, etc., NordicFeel takes a range of technical and organizational information security measures. When transferring sensitive Personal Information such as credit card numbers and passwords etc. via the Internet, this Personal Data is protected by one-way encryption. NordicFeel also takes steps to protect your Personal Information from unauthorized access, abuse, disclosure, alteration and destruction. NordicFeel ensures that access to your Personal Information is only granted to staff who need it for the fulfillment of their duties and that they treat your Personal Information with confidentiality.
15. Supervision and compliance
If you are in any way dissatisfied with how we process your Personal Data or if you believe that your Personal Data has been processed in violation of the Data Protection Rules, you are welcome to contact us. You can also file a complaint with the regulator, which is currently the Data Inspectorate. You can find more information on how to do this at www.datainspektionen.se. We ensure that all new employees are provided with this Privacy Policy in order to best protect your Personal Information.
NordicFeel annually evaluates this Privacy Policy.
NordicFeel's services may in some cases be subject to third party terms. NordicFeel is not responsible for the use of your Personal Data by such third parties as they are solely responsible for Personal Data and are responsible for the processing of your Personal Data. Thus, it is important that you as a customer take into account and read through the terms that come from third parties, including in connection with the use of our payment service on NordicFeel.eu and the service for choosing the delivery of the product you ordered from us, where possible Credit Institution and Shipping Company Processes your Personal Information in accordance with its own terms. The same applies if there is a link on NordicFeel.eu that links to other websites.
17. Amendment of the Privacy Policy
NordicFeel reserves the right to change this Privacy Policy when we deem it necessary to comply with applicable law. Such changes are primarily required in the event of any legislative changes, following statements by the regulatory authority or other bodies issuing opinions on the grounds of the Data Protection Rules. Furthermore, this Privacy Policy will be updated as necessary due to changes in our goods and services.
We will inform you well in advance of the changes if the policy must be changed.
18. Contact us
If you have questions regarding this Privacy Policy or the current Processing of your Personal Information, wish to make a request in accordance with the Privacy Policy, or if you wish to report a violation of this Privacy Policy etc. Please feel free to contact us.
Nordic Web Trading AB, org. No. 556746-8904
Högsbyvägen 3, 352 74 Växjö
Email: info@nordicfeel.se
